Drive Traffic To Your Site With Search Engine Optimization

1. You may have a great website, but if nobody sees it, your business is not going to be successful. Employing proper SEO practices on your website can help your site get found by people looking to buy your product or service.
2. SEO can help you tap into the vast market of potential customers who are out there right now searching on Google and other search engines.
3. Proper SEO can help you gain a competitive advantage by helping your site get seen before your competitors'.

Although it may sound complicated, optimizing your site is a fairly straightforward process. Anyone can do it - it doesn't take any special technical skill or knowledge - it just takes a little time and some dedication to improving your business.

With our Do-It-Yourself solutions, the Getting Started Tutorial takes you through the principals of SEO and guides you through the tools you'll use. With our Monthly Consulting and Full Service solutions, you'll have an SEO Specialist take you through everything you need to know.

We offer a range of Search Engine Optimization solutions to match your goals and your budget. Use this quick guide to help you choose a solution.

SEO Essential - Our most affordable solution. Offers a basic set of tools to help optimize your site yourself. A great way to learn the SEO fundamentals.

SEO Advanced - A more comprehensive Do-It-Yourself website optimization solution. Comes with all the tools of Essential, plus Advanced tools to help you monitor your competition and track your results. For when you're completely committed to improving your site traffic and rankings.

Monthly SEO Consulting - All the tools in our Advanced solution plus a monthly consultation to help you use your tools and optimize your site. Perfect for when you want to enhance your site yourself but would like professional guidance to make sure you're on the right track.

Full Service SEO - We do everything for you and keep you informed of the progress. For when you're serious about Search Engine Optimization and want it done right but don't have time to do it yourself. You have the budget for a professional SEO program and prefer to leave it to the professionals.

Keywords are terms that people use to search the web. For instance, if someone wanted search on Google for a dentist in the Denver area, they might enter "Denver Dentist" in the search field - these would be the keywords for that particular search.

A critical part of the SEO process is deciding which keywords are the most valuable for your business. Obviously a dentist in Denver would want to optimize her site for "Denver dentist". If the same dentist also specialized in veneers, she would want to optimize her site to perform well for the keywords "veneer specialist", and so on. The keywords you choose and how well your site is optimized for those keywords can make all difference in getting qualified traffic to your site.

Meta-tags are part of your website's HTML code that search engines use to help rank your site. The three primary meta-tags are the title tag, header tag and keyword tag. An important part of Search Engine Optimization is to optimize these tags so that search engines can more easily evaluate your site and rank you higher in search results.

While it may sound technical, adjusting your site's meta-tags is a fairly simple process. Our Do-It-Yourself solutions offer tools and guidance to take you through the process. With monthly consulting, your SEO specialist will guide you through it step by step. With Full Service SEO, your account manager will optimize your meta-tags for you.

• what do your title, keyword and header tags say?
• what keywords are used in the copy of your site and in what frequency (keyword density)?
• what do sites with similar content look like?
• how many websites link to your site?
• what is the content of the sites that link to yours?

Paid Search campaigns, (also known as Search Engine Marketing, or SEM) are text ads for your business that appear in the "sponsored links" section of Google and other search engines. (In most cases, this section appears above and next to the search results listings). The cost of these ads will vary depending on your business, the keywords you want to buy and the search engine on which you want them to appear.

Paid Search can be an effective component of your site's marketing - and when used in conjunction with Search Engine Optimization can lead to significant increases in traffic and sales for your site. Check out our Guaranteed Clicks program for more about boosting traffic through a paid search campaign.